Facebook recently
announced a new app called Facebook Lite. The app will be a “lighter” and quicker
version of the current Facebook application on mobile devices. Facebook Lite is
primarily designed to run on “low end” phones and markets that still rely on the
2G networks. The goal is to expand their reach of users to areas that
previously did not support more advanced technology.
Facebook Lite only takes up to 252 KB
of data when downloaded as well as 1 megabyte of storage space. It has also
been fully optimized for the slower networks as well as a high efficiency. The
app doesn't consuming cellular data, which is actually a good thing due to the
fact that there are markets out there in which data is still priced at a premium.
As of now, the app is available in
specific markets such as Bangladesh, Nepal, Nigeria, South Africa, Sudan, Sri
Lanka, Vietnam and Zimbabwe. However, the app is only accessible to people who
own android phones. As more people in the growing market are buying
smartphones, and as average smartphone prices worldwide continue to decrease,
Facebook wants to make sure they are offering their service to those customers
who cannot afford or access the high broadband networks. This resulted in
Facebook’s invention of this new app.
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