As in any major event, a lot of preparation is put into hosting an international event like the magnitude of the World Cup. Most focus is put on the players taking 4 years to train for a possible moment of glory. However, that moment of glory begins for Brazil once the first faceoff commences. One of the more significant aspects of stadium development that might not have been as important when they won the bid is cellular service.
The South American country has been working for 7 years to ensure that their facilities are ready to go. The final for the 2013 Confederation Cup was good for the team on the field but a concern off the field. Many people were unable to send text messages or notify friends of the events occurring within the stadium. Despite investing a massive amount of time and money, phone companies are still concerned to provide satisfactory coverage at athletic venues. The telecoms industry was even forced to cut back or abandon plans due to other issues needing to be addressed such as airports and highways.
There is a strong concern about the embarrassment that Brazil could see from poor connectivity issues. Carriers have already established a poor reputation in Brazil for unreliable service and coverage.
"We don't want Brazil to be remembered as the worst World Cup of all time because the journalists could not get their stories out to the rest of the world," said Jerome Valcke, secretary general of soccer's governing body FIFA.
However, it is unfair to say that Brazil has not made an effort to change this pattern. Brazil's mobile phone market has more than doubled in six years to 272 million connections in a country of nearly 200 million people.
Furthermore, wireless service providers like Ceragon have helped to update their wireless infrastructure. Ceragon equipment alone accounts for 30% of the wireless infrastructure in Brazil. This means soccer fans can be largely grateful to them for the ability to send Tweets, Facebook posts, and Instagram pictures during the event.
The question is will all this be enough. The pressure is on Brazil to meet the standards that sports fans expect. Cellular phone networks operated effectively at the Winter Olympics in Sochi as well as the previous World Cup in South Africa in 2010. As people file in to watch the best soccer players in the world and support their country, the moment of truth regarding cellular service will already be approaching its 90th minute.
Launch 3 Telecom can provide equipment used by Ceragon. If you are interested in buying/selling Antennas, RET Cables, or other equipment used for cell services in large venues, contact Launch 3 Telecom at 877-878-9134 or email sales@launch3.net.
www.Launch3Telecom.com | sales@launch3.net | 877-878-9134
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